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FREEBIE
THE PROFITABILITY CRASH COURSE
THE BONUS CONTENT?
HAVE WE MENTIONED
Oh yes, you heard right. We are giving you all The Profitability Crash Course so that you can continue learning with us even after your leave!
BECAUSE OF YOU, I HAVE FOUND THE COURAGE TO BACK MYSELF.
After doing your amazing workshop I have found the courage to back myself. I have up-sold from individual digital sales to selling prints, frames and even an album. I've had a 4 figure quote accepted and product samples prints and big plans in place.
I cannot thank you ladies enough. The workshop really has changed things for me."
- Rachel Hume
IT'S FOR YOU IF...
You're sick of feeling the overwhelm
You want an easy understanding of pricing and how to serve yourself, your lifestyle and your clients!
You no longer want to chop and change
You're ready to nail down that pricing, address the blocks that come up when it comes to money and stop selling with your own wallet.
You're ready to turn your business into something sustainable
Maybe you are already established or perhaps you've just started out but you want to uncap your sales, earn more per job and get your time back.
You want to chat all things marketing
You're sick of doing all the work and now you're ready to have the workflow & client experience that generates those enquiries, bookings and referrals and sends them your way.
WHO'S IT FOR?
IT CHANGED EVERYTHING.
At the time my packages were like $200 to $400. I wasn't making a living, it was just an expensive hobby. I did the workshop and it just totally changed my perspective on what my business could be. I got into this because I liked to take pretty photos, but no one ever taught me how to run a business and how to make money and feed my family and pay my bills. I went to this workshop and it just changed everything."
- Sarah Grayson
You think about money a hell of a lot more than you think you do. And sometimes those conversations you have in your head, they're not all that beneficial to your business or even your day to day life. On the first day we are going to discuss money mindset and then smash into turnover and pricing. Before we finish up for the day, you'll be shooting an epic styled shoot created just for you guys!
MONEY & TURNOVER
01
DAY
Day two is about helping you get more of the clients you actually want to get and giving them the best client experience that you can. Creating our workflows to serve both ourselves and our clients, to ensure we beat the overwhelm & burnout we are all at risk of, at one time or another. Before we say goodbye, you'll get a chance to paticipate in an open discussion Q&A to answer any questions you
MARKETING & WORKFLOWS
02
DAY
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OH YES!
THE STYLED SHOOT YOU NEED
OF COURSE, WE COULDN'T NOT SHOOT WITH YOU!
We will be organising a gorgeous wedding styled shoot so that you can create some amazing content for yourself. Learn more poses or prompts for posing couples or individuals and even create amazing relationships with the vendors involved!
Vendors we will be working with: hair & makeup team, florist, dress designer, menswear & jewellery and potentially stationary for all your flat lay dreams
IT WAS HONESTLY JUST EXACTLY WHAT I NEEDED.
I recently had a really rough night with my son, one of I'm sure many to come as a parent. And he needed my hand to go to sleep. I had to sit down on the ground next to his bed, holding his hand, for over 40 minutes. And the whole time I was doing that, I was just thinking about my to-do list and it was stressing me out and I had a moment. I was so worked up and stressed about having to spend 40 minutes with my son, and realistically I should have 40 minutes to spend with my kids when they need me, but my business was not set up to allow that. I could only have a successful business if I did volume and that's not the reality that I wanted. When I first got into photography I got into it because I wanted to have a job that I love that could still allow flexibility for my family.
This workshop was just perfect. It gives you the frame work and the confidence to be able make some of the tweaks to your business to make it more sustainable."
- Catherine Smith
TELL ME MORE
WHAT'S INCLUDED?
Your ticket includes:
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Lunch both days and snacks to keep us all fueled!
The epic styled shoot, where you can network some more, share poses and prompts and create amazing content to show off your weekend away.
Your own workbook to take all your notes!
Goodie bags, because obviously we can't have a workshop without goodie bags!
The chance to be in the room with us and other amazing photographers to ask all your questions and learn from us as much as each other.
BONUS: Access to The Profitability Crash Course to continue your learning after the workshop! Valued at $550!
BONUS: Our Frame Size Guide template! Valued at $47.
BONUS: Our watermark template for online galleries! Valued at $10.
THAT'S OVER $700 WORTH OF BONUS CONTENT!
"IT'S ABOUT WORKING SMARTER, NOT HARDER.
I’ve been running my photography business for 6 years now, without really knowing how to run a business so have been muddling my way through after being made redundant from my job at a newspaper and throwing myself into the world of freelance work.
It was awesome to extend my photography community by meeting some new faces and it was great to invest the time to further educate myself on how I can do things smarter and working on providing a complete experience for my clients!"
- Christine Cornege
DON'T JUST TAKE OUR WORD FOR IT
BUT WHO ARE YOU EVEN?
WE'RE HALEY & RUTH!
We are the two photographers and educators behind this course! We each run 6 figure businesses while only working the number of hours we want to! Between the two of us, we have over 25 years worth of experience and shoot weddings, newborns, maternity, families, couples, video, headshots, commercial & portraits! One thing you could always say about us is that we are always, always upskilling, in business and in life!
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RUTH
HALEY
BONUS CONTENT
DID WE FORGET TO MENTION?
YOU GET THE PROFITABILITY CRASH COURSE
FREE
Every single one of you will be receiving The Profitability Crash Course to continue your learning at home, at your own pace! This course is so indepth and has so much value jammed packed into it, I can't believe we are giving it away for free!
To get your hands on the whooping 11 hours worth of course content + activities and templates, get your workshop ticket today!
I HAVE FINALLY LOGGED ONTO YOUR WEBSITE AND I'M OBSESSED!
Hi Girls! I have finally logged into your website and I am obsessed!! I had no idea how in depth your content was. I’ve also just discovered your Facebook page which is amazing as well! Was just listening to your podcast on mind blocks and have discovered some things I need to work on, thanks ladies!"
- Jessica Jellick
THE
FAQ
01
I just started out, is that ok?
Yes! No matter what stage of your journey you are at, this is sure to give you some amazing insights and inspire you.
02
I can't make those dates, will you be doing another workshop this year?
No, we only have plans to host this workshop once for 2023! You can check out the online courses though and learn at your own pace!
03
What topics will be covered?
Day one, we will cover and touch on money, mindset, turnover and pricing with an epic styled shoot. Then on the second day we will cover marketing, client experience and workflows and finish up with an open Q&A discussion. You'll be encouraged to ask questions and to let us know what you want to hear at the workshop, before the event.
04
What genre photographers is it for?
All of them! Although we will mainly talk about the genres that you as the attendee's each shoot, everything we talk about can be applied across all genres.
We personally shoot families, couples, portraits, weddings, newborn & maternity, headshots and commercial jobs as well as video.
05
Can I pay via instalments
Yes! You can opt to pay in full, or pay in 3 instalments. One third of the ticket price is required to secure your spot at the workshop and is non-refundable.
06
I can't make it anymore, can I get a refund?
Unfortunately we cannot issue refunds however you can on-sell your ticket to another photographer and they can take your spot. You need to notify us if you wish to do this.
I 100% RECOMMEND IDHTBTH TO ANYONE WHO IS RUNNING A PHOTOGRAPHY BUSINESS OF ANY GENRE.
I was lucky enough to be at the last workshop and I learnt a lot about the business side of things. I learnt that there is actually a method to price your services and how to allocate your finances. I have been practising this ever since and it has helped me a lot in the sense that I know exactly where I stand with my personal and business finances, which in turn helps to make pricing decisions for future jobs. Also Haley has personally been incredibly helpful to answer any questions I have in the process of setting up our studio."
- Rob Menzes
STILL UNSURE?
LET'S LOOK AT IT THIS WAY
We spend money on things we prioritise right, and it's easy to prioritise a new school uniform, a new cell phone, a new lens. But sometimes investing in ourselves, our businesses OR even in something like this that you're unsure that it's not just all hype - is hard. (Psst it's not just all hype).
But... it's also really easy to say - oh it's just the cost of xyz. It's about priorities.
If we buy a coffee a day on our way to work that job we wish we could quit so we could do our dream job, we would spend $1560 a year, on coffee. And that's not taking into consideration those extra delicious star bucks super large coffees that I pretend I need to get through my day.
Now, that coffee doesn't actually make you money - I mean it might make up for not sleeping at night but realistically, so could changing your business up so that you actually have time to sleep. But that's not the point.
The point is, that you could create so much more money from attending this workshop, so SO much faster, than if you didn't. It will pay for itself the moment you book three, just three of those $500 family shoots! OR just ONE $1500 family shoot. Imagine if you booked a $10,000 wedding from this workshops styled shoot? The possibilities are endless.
SO IS EARNING ENOUGH TO SLEEP AT NIGHT INSTEAD OF WORKING AT NIGHT, WORTH THE COST OF YOUR COFFEES IN THE SHORT TERM, FOR THE LONG TERM?
ARE YOU READY FOR...
Saying goodbye to feeling like money is some taboo thing
Not just basing your pricing on those around you but instead on your goals
Networking and creating lifelong friendships within the industry
Feeling inspired and excited about your business and future
Giving such an amazing service that clients come back again and again
Uncapping your pricing so that you can work smarter, not harder and actually provide a full service
Having the resources to continue the work even after the hype of the workshop has died down
Creating beautiful content while learning new posing and lighting tricks
Getting your hands on the products that clients actually want
Knowing your pricing is serving your family and personal goals
Getting amazing reviews and referrals that constantly send you more work
Having a sales system in place that serves your time constraints and your clients needs
Getting inspired over two amazing days with other epic photographers
To let go of the things that aren't serving you, your future or your wildest dreams
HECK YES?
PRE-REGISTER NOW!
2023 DATES COMING SOON
Tickets are strictly limited to 12 attendees, do not miss out!
A TOTAL GAME CHANGER.
Thanks to It Doesn't Have To Be This Hard, I definitely feel like I am on the right track to grow my business, to be forward thinking, and growth minded. The knowledge and experience from Ruth and Haley was so beneficial and I no longer feel like I am fumbling in the dark. A photography business is about so much more than just taking pretty pictures. You could take the most beautiful portraits in the world but if you were undercharging, burning yourself out, not goal setting or planning - it is only ever going to be a really expensive hobby! This workshop will give you the knowledge to make your business profitable, to have family time, to sustain your lifestyle, to give yourself a raise, to have holidays, to meet your goals and create the life you want."
- Caitlin Spear
PRE-RGISTER
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